The new study Dressing Modern Frenchwomen. Marketing Haute Couture, 1919–1939 sheds some light on the role of fashion in the construction of a new conception of women after the First World War:
‘At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women’s transition into modernity.’